When it comes to decisions are you a maximiser or a satisficer?

Research at the University of Florida, shows that people who are maximisers, when it comes to decision making, can bring on themselsves stress and unhappiness.  Their desire to make the best possible decision, can lead to decisions being delayed, and once a decision has been made, a nagging doubt over whether it was the right decision.

http://www.fsu.edu/news/2011/12/15/ehrlinger.indecision/

Supposedly the Ford motor company used to target its advertising at existing Ford owners, not just to sell more Fords, but to congratulate Ford owners on having made the enlightened decision in buying a Ford.   In terms of towns and cities, a person moving into a new area, rather than being confronted with a local press that is constantly celebrating the excellence of the area and of its leadership, will often get a picture of despar!