Oxford Street Retailers Launch Million Pound Global Tender for World Famous Christmas Lights

An international search has been launched by New West End Company to find a partner to completely redesign and install a truly innovative Christmas Lights spectacle on London’s world famous fashion street.

The annual switch on event marks the start of the festive season; a season which attracts over 40 million visits every year, and sees £1billion taken through tills across Oxford Street. The global tender calls upon leading UK and international agencies, to create a breath-taking display that will attract interest from across the globe, making the capital a world leader in innovative lighting design.

Considering anything from vast oceans of LED lights to 3D projections animating some of London’s iconic buildings, the new global tender will look for companies to use the natural street environment within the creative vision to form part of the overall, glittering masterpiece.

The New West End Company, which represents business along Oxford Street and is leading the global tender, is inviting agencies from around the world to submit initial visual concepts and drawings, as well as suggestions on how the spectacle will be installed along the two mile high street. All initial applications must be submitted by Thursday 20thMarch 2013.

The new design will be lit up for the first time ever at the switch-on event in November

The new lights scheme will be designed and manufactured throughout 2013, attracting global attention throughout the year, ahead of the major switch on event in November, which will be streamed live across all platforms, making this year the most significant ever for Oxford Street.

For further information and to request the global tender please email christmaslights@newwestend.com