Council where one in four adults are clinically obese introduce litter prevention scheme with free MacDonalds vouchers

The Love where you live scheme is also supported by organisations such as Imperial Tobacco and chewing gum makers Wrigley's

http://www.dailymail.co.uk/news/article-2041319/Council-gives-McDonalds-vouchers-people-seen-putting-rubbish-bins--town-adults-obese.html

For the six Love where you Live principles see:

http://lovewhereyoulive.org/about-the-campaign/six-principles.aspx